Barbell 2026 · commodity low · premium agentic high

One honest pricing page. No mystery meat.

Everything we sell, with ceilings in writing. Web & Commerce at the low end because AI coding assistants compress margins — we'd rather win on volume and reviews. AI Agents priced where the moat is. Retainers that actually justify themselves.

Practice 01 · Web & Commerce

WordPress, Woo, static sites — priced for volume.

Commodity tier on purpose. Tight scope, fast turn, predictable outcomes. Most engagements ship in under two weeks.

Patch & Fix
Single-issue fixfrom $149
2–3 days
Plugin conflict, broken checkout, CWV red flag, a security finding. Scoped in 15 minutes.
Site Build Most booked
Marketing Sitefrom $499
7–10 days · up to 8 pages
WP block theme or Astro on Cloudflare Pages, responsive, accessible, CWV-tuned, analytics + email deliverability.
Migrationfrom $799
5–10 days · no SEO loss
Content audit, redirect map, image migration, DNS cutover, 14 days of post-launch GSC monitoring.
Commerce
Commerce Storefrom $1,299
2–3 weeks · up to 50 SKUs
Full Woo or headless store. Payments, tax, shipping, order emails, abandoned cart.
Custom Pluginfrom $699
1–2 weeks · your spec
Small-to-medium WP plugin or Gutenberg block, clean PHP, documented.
Practice 02 · Product Engineering

Serverless apps — priced honestly for the mid-tier.

TypeScript, Next.js, Supabase or Neon, Stripe, Vercel or Cloudflare. Dashboards, internal tools, SaaS MVPs with users and a database.

App Sprint
App Sprintfrom $1,999
~2 weeks · single-purpose
One app, one database. Auth, 3–5 screens, 1–2 integrations. Internal tools, dashboards, thin SaaS.
Product Build SaaS MVP
Product Buildfrom $3,999
4–6 weeks · multi-tenant
Full SaaS MVP — auth, Stripe subs, admin console, email, onboarding, 8–12 screens, Sentry + PostHog wired.
Practice 03 · AI Agents & Automation Hero

Agents priced at the high end of the barbell.

This is where margin, defensibility and repeat business concentrate. Production launches always pair with an Agent Ops retainer — agents without operations degrade in weeks.

Agent Starter Pilot
Agent Starterfrom $1,499
~1 week · scoped pilot
Single-purpose agent. One data source, 1–2 tools, basic evals, LangSmith traces, deployed. Proves the shape works.
Agentic Feature Popular
Agentic Featurefrom $3,999
2–3 weeks · production-grade
Production agent in your product or ops. RAG, tool-calling, human-in-the-loop, evals, observability, cost controls, 30-day tuning window.
Agentic MVP Hero
Agentic MVPfrom $7,999
4–6 weeks · multi-agent
Multi-agent workflow with UI, auth, billing stub, admin console, approval queues. Full observability and rollback.
Vertical Agent
Vertical Agentfrom $12,999
8–12 weeks · deep domain
Industry-specific agent (legal intake, medical coding, procurement). Custom taxonomy, domain evals, compliance-aware guardrails.
Practice 04 · Ongoing Partnership

Four retainers. Month-to-month. No lock-in.

Projects pay bills; retainers build the studio. Agent Ops is where the real defensibility lives — keeping live agents tuned as models drift.

Care
$99 / mo
Backups, updates, uptime monitoring, small fixes. 2h bank · 48h SLA.
Growth
$299 / mo
Care + monthly CWV/SEO pass, content updates, small features, A/B experiments. 6h bank · 24h SLA.
Agent Ops Moat
$599 / mo
Eval runs, drift alerts, prompt tuning, cost control, guardrail updates, model migrations. 8h bank · 24h SLA.
Partner
$1,499 / mo
Fractional principal engineer + agent lead. Roadmap, architecture, on-call. 20h bank · 4h SLA.
Add-ons

Small things that plug into any tier.

Priced individually because not every project needs them, and we'd rather itemize than bury them in an inflated base rate.

Our pricing principles

How we think about what things cost.

See a tier that fits? Or not sure?

Either way, the next step is a 30-minute intake call. We'll recommend the right shape — or tell you we're not the right shop.